Q2: What drew you to this issue? When and how did you come up with your idea?

The plight of humanity and the natural world has troubled us for as long as we can remember. We’ve tried to improve life in our communities, with some success. Innate in all our work, however, were two flaws: the number of people reached and the scope of ideas that reached them.

No matter the value of the direct work, we knew there were always more people who could be reached, more caring people who would help, more causes to champion. Through conversations and research, we found that many, many people felt the same problem. A solution requires a new infrastructure of information exchange and dissemination: a mechanism by which any issue can be introduced, discussed, and even acted upon.

We, along with all the directors of People Who Give a Damn and others, felt so passionately about these exigencies that we knew we had the means for a movement unlike any the world had seen.

We wanted, in short, to create something that would change the environment in which all our actions for a better world have to take place, a change to make fulfilling people's highest aims more possible.

When Ben, Vafa, and Dan met at the beginning of this year, . An all-encompassing, information supra-highway will be the conduit for every change we want to see in our world.

On too many issues that truly concerned large numbers of people, even super-majorities, the tipping point is not reached.

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